Attracting New Horse Racing Fans with Creative Marketing Strategies

It's a blustery, Friday afternoon at Grand Island's Fonner Park as the horses sprint from the gate for the second race of the day. ... Horsemen's Park – which opened in 1998, two years after Omaha's longtime track, Aksarben, closed -- now features a beer garden and live music for adults on Friday nights.
Kentucky Derby Boosts Purse to $5 Million; $3.1 Mi...